-Harper Lee

blue sky 5 stars

>Trusted Book Reviews

> Critical and Insightful

>Spotlighting Exciting New Authors

>The Best in Fiction & Non Fiction

Overwhelmingly candid and not easily forgotten Kellcey proves an absolute must read!

Anesthesia Games Millennium Book Cover Award Logo3 Front Cover

By John Reese, Mar 31 2017 01:21PM


Now there’s little point in taking on board the tips above, investing your time and money and then not tracking the results you’re getting. Building an instantly recognisable author brand takes time and you won't necessarily get it right first time. Keep on top of your results, be prepared to make refinements and in time you will develop an author brand and presence which will not only see your readership grow but markedly increase the number of books you sell.


As we always say, any view is subjective and what we always aim to do with our blog posts is to provide a point of reference upon which you can build. We hope we’ve given you something to reflect upon. Whatever your thoughts we are always open to comments and ideas and if you have a book you’d like to submit for review you can do so HERE.


Branding is important in any business and whilst often overlooked by authors, particularly those who are self-publishing it is an essential element of any authors marketing strategy. Strong brands get noticed and for authors, this means selling more books. Most authors start out simply wanting to write but developing an author brand means having a clear idea of what you want to be known for. It’s critically important for an author to connect to their audience and branding must be consistent with marketing. Work your way through our tips below to ensure you have the right branding strategy in place.


1. Define Your Brand

First and foremost authors need to look to what their competitors are doing. Bestselling authors are very good at defining the USP’s (unique selling points) that make their books different and why readers should read them. Begin by writing down a few sentences which succinctly describes why your book is different from the others in your genre. It needs to be compelling and don’t be afraid to ask for feedback from friends and other authors whom you respect.


2. Develop Your Messaging Strategy

Social media platforms and social messaging mediums can sometimes be overwhelming but there’s a reason why Facebook, Twitter, Google plus and Linkedin remain the most popular for authors. Together they literally reach billions of potential readers. Unfortunately, far too many authors fail to refine the messages they are promoting and in doing so fail to optimise their brand or zero in on their target audience. Above all, you must be consistent when it comes to developing your author brand.


3. Create A Logo And Tagline That Makes You Stand Out

It’s simple but incredibly effective. Create a tagline and logo for your books which is aimed wholly at your target audience. One that resonates with them and the genre in which you write. Working in tandem they will grab the attention of potential readers and provide a compelling reason to explore your books. In doing so refer back to TIP 1


4. Zero In On Your Marketing Strategy

Branding and marketing are intrinsically linked but ultimately it’s your marketing strategy that promotes your brand and books to the outside world. Sadly the days of reaching a critical mass of potential readers for free through social messaging platforms is fast receding into the past. More and more authors are turning to paid adverts through the likes of Facebook and Twitter and many are seeing impressive results but you have to be strategic about what you do and work to a strict budget. You don’t need to have a vast marketing budget to get your message out. You do need to be focused on your target readership and you have to connect with them. This is why branding is so important. Be strategic about what you do. Have a marketing plan in place and equally as important be clear about how you will measure your results.


5. Build a website

Too many authors get wrapped up in the immediacy of social media and neglect their websites. Your website is your shop window on the internet and you need to drive traffic to it. It’s the one place you control everything and it should not only be consistent with your author brand but the ultimate stop for readers who want to find out who you are and more about the books you write. When building your site always keep TIP1 foremost in mind


Rome wasn’t built in a day and developing an instantly recognisable author brand takes time. One author who continues to develop her brand and build an enthusiastic following is Sue Lilley. With a consistent marketing message, she is rapidly developing an author brand that readers can readily identify with. You can catch up with our review of her latest novel, High Hopes HERE.


Now there’s little point in taking on board the tips above, investing your time and money and then not tracking the results you’re getting. Building an instantly recognisable author brand takes time and you won't necessarily get it right first time. Keep on top of your results, be prepared to make refinements and in time you will develop an author brand and presence which will not only see your readership grow but markedly increase the number of books you sell.


As we always say, any view is subjective and what we always aim to do with our blog posts is to provide a point of reference upon which you can build. We hope we’ve given you something to reflect upon. Whatever your thoughts we are always open to comments and ideas and if you have a book you’d like to submit for review you can do so HERE.



By John Reese, Mar 22 2017 06:04PM



3 Of Our Favourite Covers. You Can Find Their Links At The End Of This Post
3 Of Our Favourite Covers. You Can Find Their Links At The End Of This Post

Our latest author survey focused on what makes great book cover design. We have all heard that age old adage “never judge a book by its cover,” but the reality is that more often than not we do.


What makes a great book cover design? Is it best to buy a book cover design and where to find book cover design tips? These are questions every author should be asking themselves but let’s first look at some sobering statistics. Our recent author survey was aimed at authors who have redesigned their book covers post-launch after poor or lagging sales and who had opted to use the services of a professional book designer. Now let's be clear and say we are not talking about pile them high sell them cheap stock images where you find the same stock images popping up on multiple book covers by different authors. We were specifically focusing on original book cover design.


Polling over 5000 authors we found just 176 who had used a bespoke cover design service in the last year and 64% had seen an immediate increase in book sales as a result of their investment! We then asked them to quantify their increase in sales as an average over a three month period. It’s fair to say that there were significant differences in terms of volume but in terms of average sales across the 176 respondents, they saw an increase over the preceding period of 263 books each. That’s an additional 46,288 additional books sales or from another perspective lost book sales if they hadn’t invested in a book cover makeover.


The statistics are certainly sobering but they pale compared to the results we got when we polled 3000 of our readers, asking them if a mediocre or bad cover would deter them from reading a books description or opening paragraph. A staggering 76% said it would!


Now we should also point out that of the 176 authors who had used a professional book cover design service all of them were Indie authors or contracted to smaller publishing houses. This means that in the majority of cases they were responsible for approving or creating a book covers that they felt reflected their novel and if we take the numbers at face value they could have done a better job first time around. Make no mistake, your book cover is as critical as the blurb and title and this isn’t something you can afford to learn through trial and error.


Now professional book designers come at a premium which many authors can’t readily justify so we’ve put together 6 tips which will help you make an informed choice when it comes to choosing a book cover that will help you achieve the sales to which you aspire. When you break it down it’s incredibly simple, sometimes you just need someone to point out the obvious and steer you in the right direction.


1 The overarching theme of your book should be reflected in your cover design. This will encourage a sense of anticipation that your target readers will want to explore.


2 Keep it simple. Novels are by their nature complex don’t try and cover all aspects of your novel in the cover design. If you can find one powerful image that connects the reader to the essence of your story they will want to turn the pages of your book.


3 Don’t get carried away with text and colour. Your colour palette should capture the ambience of your novel. There’s a reason why book covers in the Horror genre tend to be dark and book covers in the Romance genre tend to be lighter or lean towards warmer tones.


4 If you have a recurring symbol or image throughout your story, ask how you can incorporate it into your cover design. Symbolic images can have a profound impact on a reader and providing they are original can really set your cover apart from others in its genre.


5 Authors more often than not work extremely hard to get book reviews and there is no place to add a great book review than on a book cover, especially when it’s from a well-known source.


6 Solicit feedback on your book cover before going to print. Not from friends or even close acquaintances. Use social media and don’t be quick to disregard feedback because it’s not what you want to hear.


As always we like to keep things simple with a view to helping you focus on points which are particularly salient and hope this post proves helpful. If you have a great cover then why not enter it into our Book Cover Award. It is FREE to enter by clicking HERE with a $3000 promotion award for the winner. You have nothing to lose and it’s a great way to promote your book.


For Bishop's War cover and our review click HERE

For How To Train A God cover and our review click HERE

For An Unknow Woman cover and our review click HERE



RSS Feed

Announcing the 2017

BookViral Book Award

 

First prize $3000 Promotion Award

Category Winners $500 Promotion Award

ENTER NOW

BookViral Reviews

We work with both traditionally published and "indie" authors who have self or independently published books and our mission is simple. It’s to discover new and talented authors and help them give their work the attention and awareness it deserves. We do this by providing professional and credible reviews which are respected by our readers. Our primary focus is on fiction across all genres, non – fiction with broad appeal and selected poetry.

SUBMIT BOOKS

Subscribe to live feed

MILLENNIUM BOOK AWARD SMALLER SIZE